• YouTube: https://youtu.be/Sc3XA13vHCA
• Facebook: @bosch.co.jp https://www.facebook.com/bosch.co.jp
• Twitter: @BoschJapan https://twitter.com/BoschJapan
Trailer commercials (15 second, 30 second) will be launched simultaneously on November 15.
YouTube:
https://youtu.be/F_ObvpUZpA0 (15 second)
https://youtu.be/v_5XHNPdgaM (30 second)
Bosch's message to students: "You are always the one in the driver seat of your life"
Many students feel anxiety about job hunting. The video conveys the message to students that "you are always the one in the driver seat of your life," and carries the hope from Bosch's human resources department that students proactively take on the challenge to create their own path.
Set at Bosch's R&D center in Yokohama, the video portrays the main character Minami participating in an internship at the Cross-Domain Computing Solutions Division, which is responsible for developing the sensors and other equipment needed for automated driving. It also features a wide range of business divisions that make up the core of Bosch's mobility business, including the Powertrain Solutions Division, which develops a wide range of powertrain products, and the Two-Wheeler and Powersports Division, which handles motorcycle and powersports vehicles. Bosch's test vehicles for development of automated driving were also used in the scene of the video, to realistically recreate an actual development setting.
Cast
• Minami, a third-year university student: Actor Ruka Matsuda
Born in Okinawa Prefecture in 1995. Debuted in 2006. In 2016, she was recognized for her role as the heroine Asuna Karino/Poppy Pipopapo in Kamen Rider Ex-Aid. She also appears in the NHK television drama series "Scarlet" and the movie/drama series "Kakegurui," among others. In 2022, she will have her first starring role in the film "Ashiya no Kyushoku." |
• Voice of the cat: Voice actor Makoto Furukawa
Born in Kumamoto Prefecture on September 29. His major appearances include Saitama in the animation "One Punch Man," Miyuki Shirogane in "Kaguya-sama: Love is War," Hatsuharu Soma in "Fruits Basket," Sherlock Holmes in "Moriarty the Patriot," Benimaru in "That Time I Got Reincarnated as a Slime," Yamamoto in "Odd Taxi," Guiltia Brion in "Visual Prison," and Ronaldo in "The Vampire Dies in No Time." |
• Soundtrack "First Step" performing artist:
YME created "First Step" as an original soundtrack for the video. Yuta Shibuya (vocals and guitar), who was himself a technology student when he went to university, felt empathy for the main character, also a technology student. With the theme of "taking the first step on your own,” he wrote the song thinking about the people who have supported him. YME is a mixed gender vocal band consisting of five members: Yuta Shibuya (vocals and guitar), Rino Otsuka (vocals), Takumi Horiuchi (guitar), Seitaro Sato (bass), and Tomohiro Adachi (drums). The band started in 2021, after changing from its former name, "sui sui duck". It is a distinctive J-POP band with a sound rooted in country and pop, with bright, catchy songs that have somewhat sweet sorrow lyrics. |
Production
Planning and production: H&A designers K.K.
Creative direction: Tribal Media House, Inc.
Videography: TYO Inc.
Contact for press inquiries:
Kiyohiko Sumiya
Aiko Furuichi
phone:+81-3-5485-3393