Tokyo — Bosch Corporation has released a new corporate brand video series today, April 24 (Mon), on its official website as well as on its YouTube, Twitter and Facebook official accounts. The theme of the video is "Discover More, Discover Bosch." It will also be played as a transit advertising at the Shibuya Station of the Den-en-toshi line, from May 29 (Mon). The video will feature the actor Yuki Morinaga in a comical role as an engineer.

With electrification, automation and connectivity, the automotive industry is undergoing a once in a century period of transformation, and it is software that holds the key to achieving this new era of mobility for society. Bosch is proactively recruiting software engineers to further strengthen its capabilities in software development.

The theme for the new corporate brand video series is "Discover More, Discover Bosch." It is aimed to promote Bosch's attractiveness to people inside and outside of the automotive industry for recruitment. Three types of videos were created, each focusing on different advantages of Bosch, including Bosch's business scale, its technological expertise, and its unique corporate culture. 15-second and 30-second versions of each video are available.

In the videos, Yuki Morinaga plays a comical role as an engineer keenly eavesdropping on conversations about people who have changed jobs. Morinaga has appeared in a wide range of movies and television dramas and is in the same age bracket as the target audience for the videos. The sense of curiosity and challenge he has shown in taking on so many vastly different roles perfectly reflect the kind of talent Bosch hopes to recruit.

Commenting on his thoughts about Bosch, Morinaga says:
"After searching on Bosch, I was surprised to learn how active Bosch is in so many fields. We even had Bosch power tools at my parents' home and Bosch is also a world leader in the development of automotive parts. And Bosch is proactively investing in the future. Bosch must be a great company to work for!"

[Overview]
Release date: April 24, 2023 (Mon)
Released via: Bosch's official website and social media
•Official website: https://www.boschjapan-brandtopics.jp/gettoknow/
•YouTube: https://www.youtube.com/@BoschJp
•Facebook: @bosch.co.jp https://www.facebook.com/bosch.co.jp
•Twitter: @BoschJapan https://twitter.com/BoschJapan
•Transit ads: Den-en-toshi line, Shibuya Station, Big Signage Premium *May 29 (Mon) - June 4 (Sun)

Corporate scale
15-second version: https://www.youtube.com/watch?v=WcRNuTNJwhM
30-second version: https://www.youtube.com/watch?v=ECMBciBCAT8


Technological expertise
15-second version: https://www.youtube.com/watch?v=YNUcByOZBs8
30-second version: https://www.youtube.com/watch?v=elNyFiAQ_L0


Corporate culture
15-second version: https://www.youtube.com/watch?v=BitbzrWLFqI
30-second version: https://www.youtube.com/watch?v=SwT_obHr5Vo


Yuki Morinaga
Date of birth: June 29, 1996 (26 years old)
Place of birth: Osaka Prefecture

In 2007, he won the Osaka Cinema Festival Newcomer Award for the movie "Talk, Talk, Talk".
Major appearances include the dramas "Hanamoyu", "Bepin-san", "Tokusatsu Gagaga", "Shugoro Yamamoto Drama Sabu", "Absolute Zero", and films "Princess Toyotomi", "Chihayafuru", "We Are", "Tengaramon", "KAPPEI".
Recently, he appeared in "Shinso wa Mimi no Naka" (TV Tokyo) and "Alice in Borderland" series (Netflix).
Upcoming productions include the TBS drama "Ousama ni Sasagu Kusuriyubi", WOWOW "Drop", and the NHK serial "Boogie Woogie".

Contact for press inquiries:
Aiko Furuichi
Mariko Johdoji
phone：+81-3-5485-3393